Talent Opening: Head of Marketing

At Strategyzer, our purpose is to unlock millions of people’s potential to create value for themselves, organizations, and society. We succeed when inspired people find the clarity to drive healthy growth and build invincible companies worldwide. To make this happen, we’ve designed the global standard and platform for solving universal business challenges. We believe our success in achieving this purpose, vision, and mission depends on the quality of our people and culture.

From our headquarters in Switzerland, we’ve developed global impact and reach with a fully distributed team that works remotely across 15+ countries (with a strong, growing presence in Canada, the United Kingdom, and Ireland). Our team contributes directly to the unique company culture we have today and is committed to transforming traditional management practices to build a truly great place to work.

We’re looking for a Head of Marketing who will be responsible for building and running an outstanding marketing function that will take the company to new heights. You will open new doors to Fortune 500 companies and bring our tools and brand to every practitioner in the world. Your approach will be grounded in designing, testing, and adapting a value-add marketing system that will draw on Strategyzer's wealth of assets. This is a golden opportunity to join Strategyzer at a scaling stage and have a major impact in realizing our vision.

Team members at Strategyzer enjoy:

  • World-Class Team: Be part of a highly visible, globally recognized organization, and contribute to a paradigm shift in strategy and innovation in the world’s leading enterprises.
  • Strong Company Culture: We strive to create an environment with strong psychological safety and frequent feedback structures to allow our people to do their best work.
  • Flexible Working: Work from anywhere globally or from our physical office hubs in Toronto or Zurich. We offer flex hours for our team to work when they are most productive and support family needs.
  • Growth Allowance: Professional and personal development are vital at Strategyzer. All team members get an annual growth allowance for conferences, courses, certifications, coaching, and more. We also include a yearly book allowance.

The Head of Marketing’s Mission & Outcomes

This role is for a driver who will be responsible for building and running an outstanding marketing function to support our scaling journey.

  • Build a world-class, agile marketing structure and team to support our scaling journey.
  • Test, Adapt & Execute a multi-channel strategy to boost growth.
  • Identify trends and customer needs, build and execute a short and long-term strategy.
  • Inspire the team, track metrics, and report on performance.
  • Think outside the box and guide us on the best strategy and rollout plans to meet our goals.
  • Stimulate and capture interest and build a lead generation pipeline.
  • Facilitate various marketing-centric forums to build cross-functional alignment.

The successful candidate will immediately contribute, not limited to, in the following ways:

1. Lead and build our Marketing function

You have a mature leadership style that inspires people to follow. You will develop our marketing function, start hands-on, and set out the roadmap for the marketing team and operating structure that Strategyzer needs to scale.

You are a self-starter with a strong entrepreneurial mindset. As such, you will think both strategically and tactically. You will drive and participate in activities such as forecasting and strategic planning. At the same time, you will continuously develop and drive our marketing function forward. You are an expert collaborator and communicator who is able to promote and champion marketing throughout the organization. You understand that the key to your success is building great working relationships with internal and external stakeholders.

2. Drive the Multi-Channel Marketing Strategy

You will be responsible for developing and defining a sound marketing strategy within the first three months, including creative campaigns, growth initiatives, product positioning, traffic/user acquisition, and other marketing activities, utilizing existing assets such as content, social media channels, newsletters, etc. Balancing market data, stakeholder input, and existing capabilities, you will build a comprehensive marketing strategy for the company’s initiatives, products, and services and execute to completion.

3. Provide Customer Analysis and Lead Generation

You have a deep understanding of Global Fortune 500+ companies and what drives them to innovate. You bring clear insights into their buying behaviours. In the first six months, you will be able to generate new high-level leads and a series of quick wins.

4. Become a trusted partner to the management team.

You will sit alongside the management team, providing critical marketing insights and options that will help power our strategy and execution.

Your proven experience with scaling and relentless focus will strengthen Strategyzer’s decision-making and amplify our growth. You will help us maximize value creation opportunities. As our Head of Marketing, you will identify and pull the key levers that keep our growth ambitions on track and help Strategyzer transition to a recurring revenue business model.

Requirements For The Role

While this is a remote role, you must [generally] reside between GMT-5 and GMT+1 to be able to work synchronously with the majority of the Strategyzer team.

All potential candidates will be scored on the following competencies.

1. You strive to be a great human being.

We want world-class human beings who:

  • Strive to show deep care and empathy for your team members.
  • Have strong integrity and morals that drive your accountability.
  • Are open-minded to the views of others and constantly work to improve themselves for the betterment of the whole team.

2. You perform at the highest level.

These are the technical qualifications we require:

  • Seasoned Marketing professional with 15+ years of experience, currently at a level of Head of Marketing, VP, or similar senior role in a medium to large enterprise.
  • Deep understanding and proven ability to build relationships with leaders in Fortune 500 companies. This is a must.
  • Experience creating and maintaining a global marketing strategy across multiple channels (e.g., social networks, online media) and touchpoints (e.g., physical/online conferences, professional associations).
  • Advanced instrumentation and analysis capabilities to methodically measure success across each aspect of the marketing funnel, from campaign performance to lead conversion.
  • Advanced understanding of sales and marketing metrics and relentless attention to improvement through iteration and optimization.
  • Proven experience helping an organization scale globally as a marketing leader – ideally in the context of a growth/scale-up company.
  • Experience with both B2B, B2C, online, and bricks & mortar business models.
  • Experience in running short and long-term social media campaigns.
  • Experience in creating and growing online communities
  • Ability to facilitate effective, hypothesis-driven testing to find the right marketing algorithm for Strategyzer.
  • You have a strong understanding of B2B events and how they can be leveraged for building the Strategyzer brand and recall.
  • Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
  • Advanced degree in business administration, sales & marketing, or related field preferred; MBA is a plus.

3. You are a great collaborator.

Collaboration is key to our success as a team. We want a Head of Marketing who is or has:

  • Incredibly hungry and wants to make an impact with our team.
  • A customer-first approach to delivering value. Our team will be your internal customers.
  • Enthusiastic about learning our methodologies and tools – especially the Team Alignment Map, Team Contract, and Culture Map.
  • Able to weave between autonomous and collaborative working styles.
  • A strong writer and communicator for a fully remote, global environment.
  • Not afraid to iterate on an idea or prototype if it means we create better value.
  • Able to focus on the bigger picture while paying close attention to the fine details that will get us to success.
  • Open to constructive conflict and can navigate Radical Candor feedback.

How We Hire At Strategyzer

We pride ourselves on a robust, fair, and diversity-focused recruitment process.

There’s no such thing as a perfect candidate, so don’t let imposter syndrome hold you back. You don’t need 100% of the preferred qualifications to add incredible value to our team. If you’re passionate about what you could accomplish here and have the experience to match it, we’d love to hear from you. We are in particular looking to encourage women to come and build the next wave of leadership at Strategyzer.

The following steps allow us to find the best fit for this role. Finding the right person is much more important to us than adhering to any deadline, and therefore we will keep this position open until we fill it with the perfect match for us.

Step 1 - Intro from Candidate

Upload your Cover Letter and CV in PDF format.

Step 2 - Create a 4-minute LOOM video intro of yourself answering the following questions:

  1. What are your career goals?
  2. What are you not good at or not interested in doing professionally?
  3. How do you understand the essence of this role, and how would you approach it?

Step 3 - Two Interview Rounds

  • Mission and Outcomes
  • Role Traits

Step 4 - Reference Discussions

Step 5- Cultural Fit/Coaching Conversation

Step 6- Working Simulation

Step 7 - Offer