Work from Anywhere in the World! Hiring Globally!
This is a full-time (5 days a week) permanent remote position.
From our headquarters in Switzerland, we’ve developed global impact and reach with a fully distributed team that works remotely across 15+ countries (with a strong growing presence in Canada, the United Kingdom, and Spain). As a global company, we know diversity is our strength. It enables us to view projects and ideas from different vantage points and allows every individual to bring value to the table in their own unique way.
The Head of Growth Mission & Outcomes
Search for and implement a lead generation engine and go-to-market strategy for our innovation program licenses and platform. We know the ideal customer profiles for this product that is in the market, and we know how to convert them. We now need to find our go-to-market fit at scale. That’s your main mission. We are looking for somebody who brings Strategyzer:
- Growth Experience: You’ve helped search, find, and implement a lead generation engine before, starting from virtually nothing. Based on your experience, you will lead Strategyzer from the ability to close inbound deals toward generating a predictable and scalable pipeline of leads.
- Ability to Create New Markets: We’ve replaced traditional innovation consulting with scalable and affordable innovation programs. These programs meet our customers’ needs for scalable and affordable innovation solutions, but they don’t really fit an existing category. You bring the experience to create new categories.
- Hands-on & Strategic: You must be hands-on yet strategic at a scale-up to get the job done. You’re used to rolling up your sleeves before scaling with a team.
The successful candidate will immediately contribute in the following ways:
1. Search, find, and implement a lead generation engine and go-to-market strategy SMEs
One of Strategyzer’s two Ideal Customer Profiles (ICP) is innovation leaders in small and medium-sized companies (SMEs). These companies typically have between 100 and 750 people. We help them implement a turnkey innovation process with programs on our platform.
Based on your experience, you will search for, find, and implement a go-to-market strategy tailored to this ICP (e.g., Google and LinkedIn ads, etc.). This includes unearthing a predictable and scalable lead generation algorithm using the best channels and tracking the sales pipeline at every stage.
2. Search, find, and implement a lead generation engine and go-to-market strategy for large companies
The second Strategyzer ICP is innovation leaders in Fortune Global 500 companies and innovation leaders in companies with 1,000 to 15,000 people. We’ve been working with this segment for over a decade. We support these leaders and their companies with strategic advisory, team innovation coaching, and program licenses on our platform. We help them autonomously scale innovation.
Based on your experience you will search, find, and implement a go-to-market strategy tailored to this ICP. For this objective, you can draw on Strategyzer's strong portfolio of assets. This includes a track record of working with some of the world's leading brands. It also includes a large portfolio of content assets, such as global best-selling books in over 40 languages, a large video and course library, and webinars with followers and fans from all continents.
3. Coordinate and drive Strategizer's marketing function
You have a mature and professional leadership style that inspires people to follow. You understand how to create the right balance between autonomy and alignment. You have a track record of developing and scaling a marketing team starting hands-on.
You are a self-starter with a strong entrepreneurial mindset. As such, you easily toggle between strategy and tactics. With your strong data/analytics/AI expertise, you have a track record of growing pipeline, revenue and customer install base. You’re experienced with designing, analyzing, and following the right performance metrics (conversion rates, cost of acquisition, customer lifetime value). In your role, you drive and execute activities such as data analysis, customer insights, market trends, and forecasting. You work very closely with sales to ensure alignment with respect to success metrics.
Today Strategyzer’s sales are 99% inbound with an emerging outbound sales function. In addition to managing and optimizing inbound, you will generate new sources of leads to support the outbound team.
Requirements For The Role
While this is a remote role, you should reside between GMT-5 and GMT+1 to be able to work synchronously with the majority of the Strategyzer team.
All potential candidates will be scored on the following areas:
1. You strive to be a great human being.
We want world-class human beings who:
- Strive to show deep care and empathy for your team members.
- Have strong integrity and morals that drive your accountability.
- Are open-minded to the views of others and constantly work to improve themselves for the betterment of the whole team.
2. You perform at the highest level.
These are the technical qualifications we require:
- Seasoned Marketing professional with 10+ years of experience with scale-up experience and currently in a senior role.
- Experience creating and maintaining a global marketing strategy across multiple channels (e.g., social networks, online media) and touchpoints (e.g., physical/online conferences, professional associations).
- Experience in finding and implementing an account-based and volume-based lead generation engine.
- Deep understanding of the large company and small- and medium-size company market.
- Advanced instrumentation and analysis capabilities to methodically measure success across each aspect of the marketing funnel, from campaign performance to lead conversion.
- Advanced understanding of sales and marketing metrics and relentless attention to improvement through iteration and optimization.
- Proven experience helping an organization scale globally as a marketing leader – ideally in the context of a growth/scale-up company.
- Experience in running short and long-term social media and ad campaigns.
- Ability to facilitate effective, hypothesis-driven testing to find the right marketing algorithm for Strategyzer.
- Strong understanding of B2B events and how they can be leveraged for building the Strategyzer brand and recall.
- Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.
- Hands-on experience with state-of-the-art marketing tools and the potential of AI in marketing.
3. You are a great collaborator.
Collaboration is key to our success as a team. We want a Head of Growth who is/has:
- Incredibly hungry and wants to make an impact with our team.
- A customer-first approach to delivering value. Our team will be your internal customers.
- Enthusiastic about learning our methodologies and tools – especially the Team Alignment Map, Team Contract, and Culture Map.
- Able to weave between autonomous and collaborative working styles.
- A strong writer and communicator in a fully remote, global environment.
- Not afraid to iterate on an idea or prototype if it means we create better value.
- Able to focus on the bigger picture while paying close attention to the fine details that will get us to success.
- Open to constructive conflict and can navigate Radical Candor feedback.
How We Hire At Strategyzer
We pride ourselves on a robust, fair, and diversity-focused recruitment process.
There is no such thing as a perfect candidate, so don’t let imposter syndrome hold you back. You don’t need 100% of the preferred qualifications to add incredible value to our team. If you are passionate about what you could accomplish at Strategyzer and have the experience to match it, we’d love to hear from you.
The following steps allow us to find the best fit for this role. Finding the right person is much more important to us than adhering to any deadline, and therefore we will keep this position open until we fill it with the perfect match for us.
Step 1 - Intro from Candidate
Upload your Cover Letter and CV in PDF format.
Create a 4-minute LOOM video intro of yourself addressing the following points:
- Explain your career goals and how this position at Strategyzer fits in.
- Share your track record with account-based and volume-based marketing.
- Outline how you would approach this role.
Step 2 - Two Interview Rounds
- Mission and Outcomes
- Role Traits
Step 3 - Cultural Fit
Step 4 - Reference Discussion
Step 5 - Working Simulation
Step 6 - Offer